InPodcast
Listen as Tracy interviews Sports Bar Manager X. Sports Bar Manager X share insight on working with on premise accounts and best practices with his distributor partners and reps he has had over the years. Sales Reps will find this manager very familiar, just like those they have on their routes.
InPodcast
Listen as Tracy interviews the industry legend, Mark Herculson. Mark shares stories from his years of experience in the industry and how his lessons helped lead him to managing successful teams and pushing our industry forward.  Prepare to inspired. Our industry is all about relationships and we couldn’t be more proud to present to you,…
InPodcast
Listen as Tracy interviews the President of Frank Beer, Mike Frank. Mike shares stories from his years of experience in the industry and how his lessons helped lead him to managing the large and successful team of Frank Beer.  Prepare to inspired. Our industry is all about relationships and we couldn’t be more proud to…
InPodcastUncategorized
Listen as Tracy interviews Retailer X. Retailer X has owned a small liquor store for more than two decades and has worked with his fair share of distributors and Sales Reps. His anonymity is to help you the sales rep imagine he is on your route. Retailer X’s stories and insights are authentic and yet…
InPodcast
Listen as Tracy interviews the Director of Sales at Markstein Beverage Co, Jason Whitworth. Jaso shares stories from his years of experience in the industry and how his lessons helped lead him to managing the large and successful team of Markstein Beverage Co.  Prepare to inspired. Our industry is all about relationships and we couldn’t…
InPodcast
Listen as Tracy interviews the VP of Sales at iSellBeer™, Jim Kenny. Jim shares stories from his years of experience in the industry, starting as a merchandiser, to sales rep, to running the popular craft, Green Flash, to helping teams sell more beer with the iSellBeer™ platform.  Prepare to inspired. Our industry is all about…
InPodcast
Listen as Tracy interviews another unidentified rep, but this time, rather than a millennial sales rep, it’s TWO managers from a chain store. Both share their insights and perspectives on working with beer sales reps, including dos and don’ts and interesting stories along the way. Our industry is all about cultivating relationships, and these ladies…
InPodcast
Listen as Tracy interviews another unidentified millennial sales rep in the beer industry. “Anne” shares her story transitioning from the Wine and Spirits industry to the beer world. Listen as Tracy and “Anne” talk about her first day selling beer, the things he learned and the relationships he made along the way. And prepare to inspired….
InPodcast
In this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to “gap-closing” for chain features. If you’re new to a chain route or responsible for overall chain execution at your distributorship you’ll want to sue this episode for new hire training over and over...

Wait! Before You Go

FREE DOWNLOAD: A deck on Motivating Generation XBOX (your employees who spend all night gaming)