“Tell Me About Your First Day Selling Beer…”

Listen as Tracy Neal interviews industry leaders, uncovering timeless stories from their first day in the beer industry. Share in the life lessons, and discover the similarities we share in selling beer.

Latest Episodes

InPodcast

Sports Bar Manager X

Listen as Tracy interviews Sports Bar Manager X. Sports Bar Manager X share insight on working with on premise accounts and best practices with his distributor partners and reps he has had over the years. Sales Reps will find this manager very familiar, just like those they have on their routes.
InPodcast

Ep 040: Mark Herculson, Industry Legend

Listen as Tracy interviews the industry legend, Mark Herculson. Mark shares stories from his years of experience in the industry and how his lessons helped lead him to managing successful teams and pushing our industry forward.  Prepare to inspired. Our industry is all about relationships and we couldn’t be more proud to present to you,…
InPodcast

Ep 039: Mike Frank, Frank Beer

Listen as Tracy interviews the President of Frank Beer, Mike Frank. Mike shares stories from his years of experience in the industry and how his lessons helped lead him to managing the large and successful team of Frank Beer.  Prepare to inspired. Our industry is all about relationships and we couldn’t be more proud to…
InPodcastUncategorized

Ep 038: Retailer X

Listen as Tracy interviews Retailer X. Retailer X has owned a small liquor store for more than two decades and has worked with his fair share of distributors and Sales Reps. His anonymity is to help you the sales rep imagine he is on your route. Retailer X’s stories and insights are authentic and yet…
InPodcast

Ep 037: Jason Whitworth, Markstein Beverage Co.

Listen as Tracy interviews the Director of Sales at Markstein Beverage Co, Jason Whitworth. Jaso shares stories from his years of experience in the industry and how his lessons helped lead him to managing the large and successful team of Markstein Beverage Co.  Prepare to inspired. Our industry is all about relationships and we couldn’t…
InPodcast

Ep 36: Jim Kenny, iSellBeer, Green Flash

Listen as Tracy interviews the VP of Sales at iSellBeer™, Jim Kenny. Jim shares stories from his years of experience in the industry, starting as a merchandiser, to sales rep, to running the popular craft, Green Flash, to helping teams sell more beer with the iSellBeer™ platform.  Prepare to inspired. Our industry is all about…
InPodcast

Ep 035: Receiving Manager X and Merchandising Manager X

Listen as Tracy interviews another unidentified rep, but this time, rather than a millennial sales rep, it’s TWO managers from a chain store. Both share their insights and perspectives on working with beer sales reps, including dos and don’ts and interesting stories along the way. Our industry is all about cultivating relationships, and these ladies…
InPodcast

Ep 034: Sales Rep X.4

Listen as Tracy interviews another unidentified millennial sales rep in the beer industry. “Anne” shares her story transitioning from the Wine and Spirits industry to the beer world. Listen as Tracy and “Anne” talk about her first day selling beer, the things he learned and the relationships he made along the way. And prepare to inspired….
InPodcast

Ep. 033: PowerTalk – Chain Gap Closing & DDSOF

In this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to “gap-closing” for chain features. If you’re new to a chain route or responsible for overall chain execution at your distributorship you’ll want to sue this episode for new hire training over and over...
InPodcast

Ep 032: Sales Rep XX

The anonymous millennial series continues with our first female millennial. Listen as Tracy and Sales Rep XX talk about her first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be more proud to present to you Sales Rep...
InPodcast

Ep 031: Harry Isabel, Industry Legend, Part 2

Harry's beer industry stories were so great, we had to break them up into two episodes. This is part 2. Listen as Tracy and Harry talk about Harry's first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be...
InPodcast

Ep 030: Harry Isabel, Industry Legend, Part 1

Harry has been in the beer industry for decades and has so many stories we had to separate his interview into two parts. This first part focuses on his early years and roles. Listen as Tracy and Harry talk about Harry's first day selling beer, the things he learned and the relationships he made along...
InPodcast

Ep 029, Scott Nielsen, Bedrock Training Solutions

Scott Nielsen is an industry leader in training and development. Listen as Tracy and Scott talk about Scott's first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be more proud to present to you Scott Nielsen. 029_scott.mp3 transcript...
InPodcast

Ep 028: Doug Cone, Cone Distributing

A few months ago we met Douglas Cone III and were first introduce to Team Cone. We now see where his hunger came from. Listen as Tracy and Douglas Cone III's father, Doug Cone II, talk about his first day selling beer, the things he learned and the relationships he made along the way. Our...
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