“Tell Me About Your First Day Selling Beer…”

Sports Bar Manager X

Listen as Tracy interviews Sports Bar Manager X. Sports Bar Manager X share insight on working with on premise accounts and best practices with his distributor partners and reps he has had over the years. Sales Reps will find this manager very familiar, just like those they have on their routes.

Ep 040: Mark Herculson, Industry Legend

Listen as Tracy interviews the industry legend, Mark Herculson. Mark shares stories from his years of experience in the industry and how his lessons helped lead him to managing successful teams and pushing our industry forward.  Prepare to inspired. Our industry is all about relationships and we couldn’t be more proud to present to you,…

Ep 039: Mike Frank, Frank Beer

Listen as Tracy interviews the President of Frank Beer, Mike Frank. Mike shares stories from his years of experience in the industry and how his lessons helped lead him to managing the large and successful team of Frank Beer.  Prepare to inspired. Our industry is all about relationships and we couldn’t be more proud to…

Ep 037: Jason Whitworth, Markstein Beverage Co.

Listen as Tracy interviews the Director of Sales at Markstein Beverage Co, Jason Whitworth. Jaso shares stories from his years of experience in the industry and how his lessons helped lead him to managing the large and successful team of Markstein Beverage Co.  Prepare to inspired. Our industry is all about relationships and we couldn’t…

Ep 36: Jim Kenny, iSellBeer, Green Flash

Listen as Tracy interviews the VP of Sales at iSellBeer™, Jim Kenny. Jim shares stories from his years of experience in the industry, starting as a merchandiser, to sales rep, to running the popular craft, Green Flash, to helping teams sell more beer with the iSellBeer™ platform.  Prepare to inspired. Our industry is all about…

Ep 035: Receiving Manager X and Merchandising Manager X

Listen as Tracy interviews another unidentified rep, but this time, rather than a millennial sales rep, it’s TWO managers from a chain store. Both share their insights and perspectives on working with beer sales reps, including dos and don’ts and interesting stories along the way. Our industry is all about cultivating relationships, and these ladies…

Ep 034: Sales Rep X.4

Listen as Tracy interviews another unidentified millennial sales rep in the beer industry. “Anne” shares her story transitioning from the Wine and Spirits industry to the beer world. Listen as Tracy and “Anne” talk about her first day selling beer, the things he learned and the relationships he made along the way. And prepare to inspired….

Ep. 033: PowerTalk – Chain Gap Closing & DDSOF

In this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to “gap-closing” for chain features. If you’re new to a chain route or responsible for overall chain execution at your distributorship you’ll want to sue this episode for new hire training over and over...

Ep 032: Sales Rep XX

The anonymous millennial series continues with our first female millennial. Listen as Tracy and Sales Rep XX talk about her first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be more proud to present to you Sales Rep...

Ep 031: Harry Isabel, Industry Legend, Part 2

Harry's beer industry stories were so great, we had to break them up into two episodes. This is part 2. Listen as Tracy and Harry talk about Harry's first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be...

Ep 030: Harry Isabel, Industry Legend, Part 1

Harry has been in the beer industry for decades and has so many stories we had to separate his interview into two parts. This first part focuses on his early years and roles. Listen as Tracy and Harry talk about Harry's first day selling beer, the things he learned and the relationships he made along...

Ep 029, Scott Nielsen, Bedrock Training Solutions

Scott Nielsen is an industry leader in training and development. Listen as Tracy and Scott talk about Scott's first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be more proud to present to you Scott Nielsen. 029_scott.mp3 transcript...

Ep 028: Doug Cone, Cone Distributing

A few months ago we met Douglas Cone III and were first introduce to Team Cone. We now see where his hunger came from. Listen as Tracy and Douglas Cone III's father, Doug Cone II, talk about his first day selling beer, the things he learned and the relationships he made along the way. Our...

Ep. 027: Bump Williams, Bump Williams Consulting

Bump Williams is a legendary industry analyst, particularly in the AB world. His wisdom is vast and his stories are colorful, ranging from the merchandiser, to the sales rep, to the manager. Listen as Tracy and Bump talk about Bump's first day selling beer, the things he learned and the relationships he made along the...

Ep. 026 NBWA NextGen: David Steinman, Beer Marketers Insights & Craft Brew News

This is the last of our NBWA Next Gen Series. David Steinman is the next in line to take up where his father left off with his publication of Beer Marketers Insights and Craft Brew News. Listen as Tracy and Harry talk about David's first day selling beer, the things he learned and the relationships...

Ep. 025 NBWA NextGen: Douglas Cone III, Cone Distributing

This is the third of our four part series at NBWA Next Gen. Douglas Cone III is part of a lasting legacy thanks to his heritage. Listen as Tracy and Douglas talk about Douglas' first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about...

Ep. 024 NBWA NextGen: Bud Dunn, Atlas Sales Inc.

This is the second of our four part series at NBWA Next Gen. Bud Dunn is establishing a new legacy at Atlas Sales Inc, a Michigan AB distributor. Listen as Tracy and Bud talk about Buds' first day selling beer, the things he learned and the relationships he made along the way. Our industry is...

Ep. 023 NBWA NextGen: Chris Landers, L. Knife & Son

This is the first of our four part series at NBWA Next Gen. Chris Landers is establishing a new legacy at L Knife and Son. Listen as Tracy and Chris talk about Chris’ first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our...

Ep. 022: Deacon Nauslar, Breakthru Beverage Group Las Vegas, Beer

Deacon Nauslar from Breakthru Beverage Group has been around the industry. Listen as Tracy and Deacon talk about Deacon's first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our community, and we couldn't be more proud to present to you Deacon Nauslar. 022_Deacon.mp3...