In this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to “gap-closing” for chain features. If you’re new to a chain route or responsible for overall chain execution at your distributorship you’ll want to sue this episode for new hire training over and over again! He’ll review Nielsen’s DSOF metric and why this metric doesn’t work well for distributors, hence introducing a new metric for success, Distributor Display Support of Feature, aka DDSOF. Also Tracy shares his favorite podcast episodes at the end – since we’re all listening to more podcasts now, while driving around all day selling beer!